The trend of digital marketing was boosted after the impact of covid-19 on organizations sales. It is something that most companies adopted when they were unable to grow their businesses from traditional marketing tactics.
But it’s new for many organizations and they don’t know how to outrank their online competitors. This is where you need an SEO agency or SEO expert by your side. Usually, when a user/customer searches for a product related to your keyword on any search engine like Google, Bing etc. they mostly click on top organic suggestions provided by search engines on the search engine result page (SERP).
In this article, we will learn about what SEO is, how it can help your business to grow, and what SEO experts exactly do to grow your business online.
Table of Content
- What is Search Engine Optimization(SEO)?
- How Does Search Work?
- Benefits of SEO
- Who Get Benefit of SEO?
- What SEO Experts do?
- Conclusion
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is a method to get a higher rank in SERP when people search for your product/services using related keywords on Google, Bing, Yahoo, etc. The higher rank you get on SERP the better visibility you get and the more it helps you to generate leads for your business.
SEO is all about understanding
- Needs of your users
- How to fulfill user needs?
- How does the search work?
User needs are subjective, they can be constant or be changing from time to time. According to this, you have to keep on updating the strategies of SEO to provide the best user experience to website visitors. But, how search works is something you should know to make good strategies and gain more visitors.
How Does Search Work?
If we talk about the Google search engine, it uses Google Algorithms to provide relevant results in SERP. These algorithms keep on updating because Google’s main focus is to provide users with the exact answer to their queries. So any update on Google Algorithms is an effort to provide high-quality results.
There are various factors that impact SEO
- Crawling
Google uses automated web crawlers which are also known as web spiders and Google bots. What web crawlers usually do is search the web for new or updated content and add it to their giant database. If the sites follow the Google algorithm then it helps the website to get a better rank on SERP.
Google Crawler uses various methods to find new websites
- It follows the backlinks on existing verified sites which leads Crawler to new content. Crawler checks how many verified sites are linking to the target URL. This help to know if the site is genuine or spammy.
- Also, if your site is new, then it’s best to add it to Google Search Console. Google search console is the tool that helps you to manage and track the issues on google. This helps you to get your site crawled earlier and to specify the crawler which page needs to be crawled and which page to exclude from crawling.
- Indexing
Once the crawling is done google checks if the web page is making any sense by analyzing the content, images, videos, and categories of the page. Categorization is important to assign to every content because it tells google and the users about the sub niche you are delivering information about.
Once the data is crawled and categorized it gets stored in a Giant database called Google index.
- Serving Search results
When a user comes to a search engine and enters a query, the machine goes to its giant database or index to check for the best possible results it can provide to the user. It refines results from a database depending on the focused keywords on the user query.
A search engine uses different ranking factors to provide highly relevant and accurate results to users. Some of the major factors are:
- Relevancy
- Site Authority/Ranking
- Site Design and Speed
- Backlinks(Links from verified sites)
- Location
- Device
- Several Others
These factors should be taken care of while doing SEO because it helps to reach the target audience and potential customers
Benefits of SEO
SEO can benefit many
- Thriving Businesses
- Website owners by simply gaining online visitors
- SEO Agency
- SEO Specialist
- Freelance SEOs
in many ways. But some major benefits of SEO are:
- It helps to get more traffic to your website which leads to more sales.
- Lead generation
- It helps in online branding
- It helps to reach out target audience
- Provides better search results to users
- It helps to outrun your competitor
- Boost lead generation
- Increase website usability
- It provides a long-term advantage
What SEO Agency/Expert do?
SEO experts are the ones who know what to and not to do for better SEO of your website. They have good knowledge of search engine algorithms and their recent updates. Basically, SEO experts make your website
- More likable
- More useful
- More relevant
- More reliable
for users by
- Improving user experience
- Improving site speed
- Improving site accessibility for both laptop and mobile users
- Resolving problems and queries of visitors through useful content
You can hire an SEO expert in your marketing team or you can hire an SEO agency that already has access to effective SEO tools and familiar with proven SEO strategies.
Conclusion
As SEO is a new concept for some organizations but if you are providing quality content that can be really helpful to anyone who comes to visit your site and stays long enough to read it, then it will be easy for you to rank on google.
The ranking is particularly based on the quality of content and how many backlinks you have from well established websites. Backlinks from good domains with a spam score of less than 5% shows Google that your site is verified by sites that have good Domain Ranks (DR) or Domain Authority (DA). Having a good backlink profile will definitely help you to get ranked faster.
